Join us at the beach

September 4 - 6, 2021


Pick up your ticket early!

Avoid the entrance line and get wristbanded early! You can stop by the Hermosa Beach Chamber at 120 Pier avenue on Wednesdat and Thursday between 3pm and 6pm to get your QR code scanned and get wristbanded.

You will still need to be carded at the door if you plan to enjoy alcoholic beverages, but you won't have to wait in a scan line!

Fiesta Hermosa Locale is this weekend! Don't forget to prepare for your visit:

The experience of Fiesta Hermosa Locale can be broken into three areas. We hope you come and enjoy all three areas. Only the Garden requires tickets.


The Lawn


The Garden

  • Tickets required for each day (limited quantity)
  • Re-entry allowed
  • All ages welcome
  • Experiential exhibitors
  • Ferris wheel, slide, merry-go-round and more
  • VIP area (Covered lounge area, upgraded bathrooms, drinks included, dedicated servers)
  • Concert stage
  • Acoustic stage
  • Local food
  • Local breweries, wine and beverages (including HBC, The Brews Hall, Project Barley, Uncorked, and Nosotros Tequila)
  • Note: We will stop selling drink tickets one hour before The Garden gates close.

The Sidewalk

  • Fiesta sidewalk promotions
  • Local sales and giveaways
  • Mon- Fri (Retailer times vary)
  • Outdoor dining decks
  • Free to the public
  • more to be announced!
Band Schedule

Garden gates open at 12pm • close at 10pm


12:30pm Jodi Siegel

3:30pm    Alyssa Barron

5:30pm     Bill Higgins


1:30pm    Mod Squad

4:30pm   Urgent-LA

7:30pm    Mitch Perry Group


Garden gates open at 12pm • close at 10pm


12:30pm  Devitt Feeley

3:30pm      Barclay Roach

6:30pm      AJ Lion


1:30pm    Tres Hombres

4:30pm   Jimmy Z and Z Tribe

7:30pm    Cubensis


Garden gates open at 12pm • close at 8pm


2:30pm    Zeal Levin

5:30pm  Jack Tracy


12:30pm   Hit Me 90s

3:30pm  Red Hot Tribute

6:30pm    Peace Frog

How and why Fiesta is different this year


Because our attendance in past years has been so large (150k per weekend), the only way to safely produce Fiesta for this coming September was to provide a plan that controlled capacity. For this reason, some parts of Fiesta will be gated and ticketed and other parts had to be eliminated altogether due to the nature of crowding and location.


We will not have the normal street closures with booths in the street as you’re used to, BUT we will have a full Fine Arts Festival presented by the Arts Group of Hermosa Beach on the Lawn. Many of your favorite vendors will be included there. We’ll also have some sponsored vendors inside the Garden. And all of our Chamber businesses have the opportunity to display on the Sidewalk.


The focus of this Fiesta is on supporting our local businesses. For this reason, you’ll see a lot of participation and inclusion of local Hermosa establishments. We did this on purpose. We hope community members, business owners, and visitors all enjoy supporting our Hermosa community coming out of the pandemic.

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