Labor Day Weekend | Sept 3-5
Carnival, Makers Mercado, Food Fair, Garden: 11am - 7pm
Beach Concert: 3pm - 9pm
Fiesta is produced twice a year on Memorial Day and Labor Day weekends and welcomes over 100,000 attendees over the course of each three-day weekend. At our Memorial Day event in 2022, several sponsors and activations were surprised at the return of the large crowds, exceeding expectations and breaking records for profit and exposure. Our newly expanded footprint allows for more participation by all.
Audience Profile
100,000-150,000 attendees
Families and Adults
Southern California Region
Upper Middle Class
Average spend over $200
How to Participate
How to Participate
$5,000 - 25,000
Partnerships are are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
BEACH CONCERT
$10,000 co-sponsor
- Naming rights ("Your Brand Beach Concert")
- First listed sponsor: website, banners, promotion
- Activation space on sand 10x10
- Logo on truss, side panels +
- Swag distribution
CARNIVAL
$10,000
- Naming rights ("Your Brand Beach Concert")
- First listed sponsor: website, banners, promotion
- Activation space 20x20
- Logo on entry banner, Carnival signage and tickets
- First right of refusal for 2023
- Swag distribution
MAKERS MERCADO
$10,000
- Naming rights ("Your Brand Mercado")
- Second listed sponsor: website, banners, promotion
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- Logo on all Market signage
- First right of refusal for 2023
- Swag, food or NA beverage distribution
ALL ACCESS
$10,000
- Naming rights ("Your Brand All Access")
- Second listed sponsor: website, banners, promotion
- Full branding of All Access Tent
- First right of refusal for 2023
- Sponsor to provide free swag, food or NA beverage
- Chamber sells tickets to this area (sold out Memorial Day)
GARDEN GAMES
$5,000
- Naming rights ("Your Brand Garden Games")
- Second listed sponsor: website, banners, promotion
- Activation space 10x10
- Logo throughout games area
- First right of refusal for 2023
- Sponsor to provide some branded games
- Sponsor can provide additional decor and signage
GARDEN STAGE
$5,000
- Naming rights ("Your Brand Garden Stage")
- Second listed sponsor: website, banners, promotion
- Activation space 10x10
- Large background logo on stage
- Brand signage around stage (provided by sponsor)
- First right of refusal for 2023
- Between set announcements
PLATINO (platinum)
$25,000
- Naming rights ("Fiesta Hermosa brought to you by Your Brand")
- TOP listed sponsor: website, banners, promotion
- Logo placement everywhere Fiesta logo is placed
- Logo on all signage including street banners
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2023
- * Can be combined with Area Sponsorship for discount
ORO (gold)
$15,000
- "Presenting Sponsor" language
- First listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2023
- * Can be combined with Area Sponsorship for discount
PLATA (silver)
$7,500
- Second listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 10x10 (Pier Ave or Beach Area)
- First right of refusal for 2023
IN-KIND
varies
- Sponsor listing: website, banners, promotion
- Recognition to match value of items donated
- Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
- Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
- * Can be combined with other sponsorships for discount
All sponsorships come with logo inclusion in marketing emails, social media posts, window posters (if signed up by 7/20/22), and printed sponsor assets.
$500 - 9,000
Brand Activations are an opportunity for a company to have a large physical presence at Fiesta in a prime high foot traffic location. Activation opportunities are first come first served (see map) and are listed as "Sponsored Activations" on our website. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
$800 - 3,000
Vendors are a critical part of Fiesta Hermosa and fill the event with shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, Food Fair, or Garden. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
MAKERS MERCADO
$850 - 1,650
- 10X10 - 10X20 spaces
- Hermosa Avenue (10th-14th) and Pier Avenue (Monterey - Pier Plaza)
- In street closure area
- Juried applications
- Electricity optional add-on fee
- No Food Trucks
CARNIVAL
$250 - 1,650
- Retail OR Food/Bev vendors
- 10X10 - 20X20 spaces
- Located in Community Center Parking Lot (Carnival)
- Family focused audience
- Juried applications
- Electricity optional add-on fee
- May be located on an uneven surface (incline parking lot)
- Food trucks welcome!
FOOD FAIR
$800 - 1450
- 10X10 - 10X20 spaces
- Located on 11th Street adjacent to Makers Mercado and Garden
- High foot traffic
- Food or beverage vendors only
- No Food Trucks
GARDEN
$850 - 1450
- 10X10 - 10x15 spaces
- Includes alcohol, beverages, food and retail
- Located inside Garden with LIVE music, games and All Access
- 21+ audience
- Very limited availability
- Alcohol vendors must apply during open applications period (July 2022) and must be Chamber members
- No Food Trucks
Nonprofits
We welcome nonprofit participation at every turn of Fiesta Hermosa. As a nonprofit ourselves, we want to be sure our event benefits the whole community. Nonprofits may apply to participate during the open application period (July 2022). Nonprofits have the option to receive funding if providing valuable volunteers and staffing at various parts of Fiesta. Details are included on the application.
Free speech applications will also be open during July 2022 and can be completed by any qualifying organization.
Fiesta Photos
