You're Invited

You're Invited

 to be a part of Fiesta Hermosa

  Memorial Day Weekend  |  May 27-29

Day
Hour
Minute
Second

 Carnival, Makers Mercado, Food Fair, Garden: 11am - 7pm
Beach Concert: 3pm - 9pm

For over 50 years, this unique blend of art and entertainment has been a staple in the South Bay community. Fiesta is produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau to bring business to Hermosa as well as entertain the resident and visitor communities of the Southern California region. 

Fiesta Hermosa also provides several opportunities for brand exposure through sponsorship, brand activations and vendor booths

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Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend. At our Memorial Day event in 2022, several sponsors and brand activations were surprised at the return of the large crowds, exceeding expectations and breaking records for profit and exposure. Our newly expanded footprint allows for more participation by all.

Audience Profile

  • 100,000-150,000 attendees

  • Families and Adults

  • Southern California Region

  • Upper Middle Class

  • Average spend over $200

How to Participate

How to Participate

Fiesta Hermosa Saturday 5-28-22 - LLP-319

sponsor/partner

Become a part of this community tradition and help ensure its success.  Sponsors are the most valuable contributors to Fiesta.

ROCKSTAR_ 5

activation

Activations are an opportunity for brands to have a larger physical presence in prime locations of the event space to advertise, distribute product and engage with over 100,000 visitors.

Fiesta Hermosa Saturday 5-28-22 - LLP-109

vendor

Vendors have an opportunity to sell products at Fiesta.  Whether you're a food, beverage, retail or art vendor….we have a space for you.

Fiesta Hermosa Saturday 5-28-22 - LLP-319

sponsor/partner

Become a part of this community tradition and help ensure its success. Sponsors are the most valuable contributors to Fiesta.
ROCKSTAR_ 5

activation

Activations are an opportunity for brands to have a larger physical presence in prime locations to advertise, distribute product and engage with over 100,000 visitors.
Fiesta Hermosa Saturday 5-28-22 - LLP-109

vendor

Vendors have an opportunity to sell product at Fiesta. Whether your a food, beverage, retail or art vendor... we have space for you.

Sponsorships & Partnerships

$5,000 - 25,000

Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

LEVEL SPONSORS

PLATINO (platinum)

$25,000

  • Naming rights ("Fiesta Hermosa brought to you by Your Brand")
  • TOP listed sponsor: website, banners, promotion
  • Logo placement everywhere Fiesta logo is placed
  • Logo on all signage including street banners
  • Mentions from every music stage
  • Activation space 20x20 (Hermosa+Pier or Pier Plaza)
  • First right of refusal for 2023
  • * Can be combined with Area Sponsorship for discount
Contact

ORO (gold)

$15,000

  • "Presenting Sponsor" language
  • First listed sponsor: website, banners, promotion
  • Logo on all sponsor signage
  • Mentions from every music stage
  • Activation space 20x20 (Hermosa+Pier or Pier Plaza)
  • First right of refusal for 2023
  • * Can be combined with Area Sponsorship for discount
Contact

PLATA (silver)

$7,500

  • Second listed sponsor: website, banners, promotion
  • Logo on all sponsor signage
  • Mentions from every music stage
  • Activation space 10x10 (Pier Ave or Beach Area)
  • First right of refusal for 2023
Contact

IN-KIND SPONSORS

IN-KIND

varies

  • Sponsor listing: website, banners, promotion
  • Recognition to match value of items donated
  • Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
  • Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
Contact

Sponsor levels that indicate logo inclusion will be in marketing emails, social media posts, window posters (if signed up by 5/01/23), and printed sponsor assets.

email sponsor listing
sponsor banners throughout event
social media posts
250+ storefront window posters

Brand Activations

$500 - 9,000

Brand Activations are an opportunity for a company to have a large physical presence at Fiesta in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

Reserve your Activation NOW

Vendors

$800 - 3,000

Vendors are a critical part of Fiesta Hermosa and fill the event with great food, beverages and fantastic shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, or Food Fair. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

Apply Now

Fiesta Photos