Memorial Day Weekend | May 27-29
Carnival, Makers Mercado, Food Fair, Garden: 11am - 7pm
Beach Concert: 3pm - 9pm
Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend. At our Memorial Day event in 2022, several sponsors and brand activations were surprised at the return of the large crowds, exceeding expectations and breaking records for profit and exposure. Our newly expanded footprint allows for more participation by all.
Audience Profile
100,000-150,000 attendees
Families and Adults
Southern California Region
Upper Middle Class
Average spend over $200
How to Participate
How to Participate
$5,000 - 25,000
Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
PLATINO (platinum)
$25,000
- Naming rights ("Fiesta Hermosa brought to you by Your Brand")
- TOP listed sponsor: website, banners, promotion
- Logo placement everywhere Fiesta logo is placed
- Logo on all signage including street banners
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2023
- * Can be combined with Area Sponsorship for discount
ORO (gold)
$15,000
- "Presenting Sponsor" language
- First listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2023
- * Can be combined with Area Sponsorship for discount
PLATA (silver)
$7,500
- Second listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 10x10 (Pier Ave or Beach Area)
- First right of refusal for 2023
IN-KIND
varies
- Sponsor listing: website, banners, promotion
- Recognition to match value of items donated
- Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
- Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
$500 - 9,000
Brand Activations are an opportunity for a company to have a large physical presence at Fiesta in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
$800 - 3,000
Vendors are a critical part of Fiesta Hermosa and fill the event with great food, beverages and fantastic shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, or Food Fair. There are many opportunities and if there's something you don't see, but would like to implement, let us know!