You're Invited
Memorial Day Weekend | May 23-25, 2026
Labor Day Weekend | September 5-7, 2026
Fiesta Hermosa will be here soon!
Memorial Day Weekend | May 23-25, 2026
For over 50 years, Fiesta Hermosa has brought Hermosa Beach to life every Memorial Day weekend. What began as a small local art fair has grown into one of Southern California’s most iconic beachside festivals—welcoming more than 118,000 attendees last year!
Audience Profile
100K-120K attendees
Families and Adults
SoCal Region
Upper Middle Class
Average spend $200+
Produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau (a nonprofit), Fiesta Hermosa is more than an event—it’s a celebration of creativity, connection, and community pride. With 220+ artisan vendors, global cuisine, multiple live music stages, and an open, walkable layout spanning downtown and the beach plaza, the festival captures the essence of Hermosa’s laid‑back, artistic spirit.
At its heart, Fiesta Hermosa champions local businesses, strengthens community ties, and invites visitors to share in everything we love about life by the beach.
FIESTA HERMOSA 2026 OVERVIEW MAP
* FIESTA HERMOSA 2026 MAP SUBJECT TO CHANGE
HOW TO PARTICIPATE
$25,000 - $5,000
Fiesta Hermosa thrives thanks to the support of visionary sponsors. Whether you sponsor a specific area, contribute in-kind, or join at a branded level, your partnership boosts your brand visibility while creating real community impact.
CARNIVAL SPONSORS
Naming rights to Carnival | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on entry banner | Carnival signage and tickets | First right of refusal for 2026 | Swag distribution
CARNIVAL STAGE SPONSOR
Naming rights to Carnival Stage| Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Branded signage around stage (provided by sponsor) | Between set announcements
GARDEN STAGE SPONSOR
Naming rights to Garden Concert | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements
GARDEN GAMES SPONSOR
Naming rights to Garden Games | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo in games area | Opportunity to provide branded games, decor and signage
ACOUSTIC STAGE SPONSOR
SOLD - Naming rights to Acoustic Stage | Listed sponsor: website, banners, promotion | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements
PLATINO (PLATINUM) SPONSOR
Naming rights | TOP listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Pier Plaza)
ORO (GOLD) SPONSOR
Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Hermosa+Pier or Pier Plaza)
PLATA (SILVER) SPONSOR
Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 10x10 (Pier Ave or Beach Area)
SPONSORSHIP BENEFIT HIGHLIGHTS
Pre-Event Marketing
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Logo/company name on event website linked to sponsor website
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Promotion on social media outlets pre-event (Facebook, 2 Instagram, and more)
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Logo/company name on print ads and press
Brand Delivery at Event
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Naming rights
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Branded & customized activations
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Inclusion in event map (digital & print)
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Promotion on social media outlets during event
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Logo on Wayfinding event signage
Post-Event Marketing
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Promotion on social media outlets after event
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Brand inclusion on press release
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Company logo with link to website on post event thank you email to all subscribers
$10,000 - $500
Brand activations give companies a chance to stand out—and stay memorable—at Fiesta Hermosa! Strategically placed in high-traffic areas (where the fun never stops), these prime spots are first-come, first-served. The closer you are to the action, the more eyeballs—and potential customers—you’ll attract. Pricing reflects both location and crowd appeal, because in marketing, location isn’t just everything, it’s the way to get noticed.
Bring Your Vision to Fiesta
Have a fresh idea or unique offering? We'are all ears! Whether it's showcasing exlusive products or creating a custom brand experience, we offer flexible opportunities to help you stand out.
$3,000 - $460
Be Part of the Fiesta Experience
Vendors are the heartbeat of Fiesta Hermosa - bringing flavor, fun, and fantastic shopping to thousands of attendees. Apply to join the Makers Mercado, Carnival, or Food Fair - or pitch us a fresh idea! We offer a range of opportunities and love creative concepts that add to the experience.
FIESTA HERMOSA 2026 VENDOR APPLICATIONS OPEN
Application deadline: Friday, Feb 13, 2026
Nonprofit & Free Speech Participation
As a nonprofit ourselves, the Chamber is committed to ensuring Fiesta Hermosa Benefits the entire community. Local nonprofits are invited to apply during our open application period. Participating organizations may also be eligible for funding when providing volunteers or staffing support - full details are in the application.
We also welcome Free Speech participants, with limited space typically reserved for political and municipal organization. Applications are open now for qualifying groups.
FIESTA HERMOSA 2026 NONPROFIT & FREE SPEECH APPLICATIONS OUT EARLY 2026
Email our Events Producer to be added to the notification list
FIESTA HERMOSA PHOTOS
