Fiesta Hermosa is a beloved community tradition that has welcomed Southern California residents to Hermosa Beach for more than 50 years. Produced by the Hermosa Beach Chamber of Commerce & Visitors Bureau, this three-day celebration spans the entire downtown district with an average attendance of more than 100,000 people over Memorial Day Weekend.

Now in its 53rd year, Fiesta Hermosa features four stages of live entertainment: the Garden Stage, Love Local Stage on Pier Plaza, Java Man Stage, and Carnival Stage. Families can enjoy the Carnival, while shoppers can browse more than 250 makers, artists, and local businesses throughout our Makers Mercado.
Come hungry! Enjoy food from local restaurants, the Food Fair, and the Dessert Depot, with plenty of options to satisfy every craving.

Admission to Fiesta Hermosa is free. The Garden Bar is open to guests ages 21 and over with a $10 admission fee, featuring live music, beer, cocktails, and a lively atmosphere throughout the weekend.

Take a look around our website to explore everything Fiesta Hermosa has to offer, and be sure to visit our FAQ page if you have questions.

Interested in becoming a vendor, sponsor, entertainer, or participating in another way? We'd love to hear from you. Email us at events@hbchamber.net.

Thank you for supporting Fiesta Hermosa. As the Hermosa Beach Chamber of Commerce & Visitors Bureau's primary nonprofit fundraiser, Fiesta helps support programs, events, advocacy, and initiatives that strengthen our local business community and enhance Hermosa Beach year-round.