We experience EXTREMELY high email and call volume as we enter Fiesta season. Please make sure your communication with us includes all details as well as how to contact you VIA EMAIL. We prefer all communications be documented in print. Thank you!

Become a Makers' Market Vendor:



Become a Food Fair Vendor:



Fiesta Music:

Applications are now closed.

We select our musical talent and lineup 6 months to 1 year in advance. We are fully booked for Memorial Day. Should you wish to send your information for future potential participation, please email


Sponsorship & Activations:

Visit our Sponsor/Activation Deck

We are currently seeking partners that match the Hermosa consumer. We are open to all creativity and welcome brands who wish to simply exhibit AND brands who with to invest in marketing as well with Sponsorship. For further questions, email


Nonprofit Participation:

Application window closed.


Free Speech Area:

Application window closed.


All other inquiries:

If you have a logistical question, please check out our FAQ page first before contacting us. Should you not find an answer to your question, please contact