You're Invited
Memorial Day Weekend | May 24-26
Fiesta will be here soon!
Makers Mercado, Food Fair, Garden hours:
Sat & Sun: 11am - 7pm, Mon: 11am - 6pm
Carnival hours:
Sat & Sun: 12pm - 8pm, Mon: 12pm - 6pm
For over 50 years, Fiesta Hermosa has brought the heart of Hermosa Beach to life every Memorial Day weekend. What began as a small local art fair has evolved into one of Southern California's most iconic beachside festivals - welcoming over 118,000 attendees last year!
Produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau (a nonprofit), Fiesta Hermosa is more than just an event - it's a celebration of creativity, connection, and community pride. With 220+ artisan vendors, global cuisine, multiple live music stages, and an expansive, walkable layout through downtown and the beachside plaza, the festival captures the essence of Hermosas's laid back, artistic soul.
At its core, Fiesta Hermosa supports local businesses, strengthens community ties, and invites visitors to experience everything we love about life by the beach.
Audience Profile
100,000-150,000 attendees
Families and Adults
Southern California Region
Upper Middle Class
Average spend over $200
HOW TO PARTICIPATE
$25,000 - $5,000
Fiesta Hermosa thrives thanks to the support of visionary sponsors. Whether you sponsor a specific area, contribute in-kind, or join at a branded level, your partnership boosts your brand visibility while creating real community impact.
carnival sponsor
Naming rights to Carnival | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on entry banner | Carnival signage and tickets | First right of refusal for 2026 | Swag distribution
carnival stage sponsor
Naming rights to Carnival Stage| Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Branded signage around stage (provided by sponsor) | Between set announcements
garden concert sponsor
Naming rights to Garden Concert | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements
garden games sponsor
Naming rights to Garden Games | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo in games area | Opportunity to provide branded games, decor and signage
acoustic stage sponsor
SOLD - Naming rights to Acoustic Stage | Listed sponsor: website, banners, promotion | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements
platino (platinum) sponsor
Naming rights | TOP listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Pier Plaza)
oro (gold) sponsor
Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Hermosa+Pier or Pier Plaza)
plata (silver) sponsor
Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 10x10 (Pier Ave or Beach Area)
SPONSORSHIP BENEFIT HIGHLIGHTS
Pre-Event Marketing
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Logo/company name on event website linked to sponsor website
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Promotion on social media outlets pre-event (Facebook, 2 Instagram, and more)
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Logo/company name on print ads and press
Brand Delivery at Event
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Naming rights
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Branded & customized activations
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Inclusion in event map (digital & print)
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Promotion on social media outlets during event
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Logo on Wayfinding event signage
Post-Event Marketing
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Promotion on social media outlets after event
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Brand inclusion on press release
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Company logo with link to website on post event thank you email to all subscribers
$10,000 - $500
Brand activations offer companies a powerful way to make a lasting impression at Fiesta, strategically positioned in high-traffic areas. These prime spots (see map below), are allocated on a first-come, first-served basis, with pricing reflecting location and expected visitor numbers.
Bring Your Vision to Fiesta
Have a fresh idea or unique offering? We'are all ears! Whether it's showcasing exlusive products or creating a custom brand experience, we offer flexible opportunities to help you stand out.
$3,000 - $460
Be Part of the Fiesta Experience
Vendors are the heartbeat of Fiesta Hermosa - bringing flavor, fun, and fantastic shopping to thousands of attendees. Apply to join the Makers Mercado, Carnival, or Food Fair - or pitch us a fresh idea! We offer a range of opportunities and love creative concepts that add to the experience.
Nonprofit & Free Speech Participation
As a nonprofit ourselves, the Chamber is committed to ensuring Fiesta Hermosa Benefits the entire community. Local nonprofits are invited to apply during our open application period. Participating organizations may also be eligible for funding when providing volunteers or staffing support - full details are in the application.
We also welcome Free Speech participants, with limited space typically reserved for political and municipal organization. Applications are open now for qualifying groups.
FIESTA PHOTOS
