You're Invited

You're Invited

 to be a part of Fiesta Hermosa

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  Memorial Day Weekend  |  May 24-26

Day
Hour
Minute
Second

Makers Mercado, Food Fair, Garden, Carnival: 11am - 7pm (Sat & Sun), 11am - 6pm (Mon)
Beach Concert: 3pm - 9pm (Sat, Sun & Mon)

For over 50 years, Fiesta Hermosa has been a cherished blend of art and entertainment, serving as a cornerstone of the South Bay community. Organized by the Hermosa Beach Chamber of Commerce and Visitors Bureau, this vibrant festival aims to stimulate local business while providing enjoyment for residents and visitors alike throughout the Southern California region.

Fiesta Hermosa is not just an event; it’s a community gathering that fosters connections among local businesses and residents. With over 220 vendors, diverse food options, and multiple stages featuring live music, the festival encapsulates the essence of beach culture in Hermosa Beach.

Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend (data confirmed 118,000 at Fiesta 2024).

The festival's expansive layout allows for increased participation, creating a lively atmosphere that exceeds expectations in both attendance and engagement.

Audience Profile

  • 100,000-150,000 attendees

  • Families and Adults

  • Southern California Region

  • Upper Middle Class

  • Average spend over $200

activationsmap_FiestaMD2023_birdseyeview

How to Participate

Fiesta Hermosa Saturday 5-28-22 - LLP-319

event sponsorship

Sponsorships provide various benefits including naming rights, promotional visibility on websites, banners, and dedicated activation spaces.

ROCKSTAR_ 5

brand activation

Brand activations offer a unique opportunity for businesses to establish a prominent physical presence in prime locations throughout the event space.

Fiesta Hermosa Saturday 5-28-22 - LLP-109

vendor

Vendors play a crucial role in enriching the festival experience with unique shopping options.

Fiesta Hermosa Saturday 5-28-22 - LLP-319

event sponsors

Sponsorships provide various benefits including naming rights, promotional visibility on websites, banners, and dedicated activation spaces.
ROCKSTAR_ 5

brand activation

Brand activations offer a unique opportunity for businesses to establish a prominent physical presence in prime locations throughout the event space. 
Fiesta Hermosa Saturday 5-28-22 - LLP-109

vendor

Vendors play a crucial role in enriching the festival experience with unique shopping options.

Event Sponsorships

$25,000 - $5,000

Our treasured event thrives on the passion and support of forward-thinking sponsors. Sponsor an area, be a level sponsor, or help us with in-kind contributions.  We offer sponsorship options designed to amplify your brand's visibility while making a meaningful community connection.

AREA SPONSORS

beach concert

beach concert sponsor

Naming rights to Beach Concert | Listed sponsor: website, banners, promotion | Activation space on sand 20x10 | Logo on truss, side panels | First right of refusal for 2026 | Swag distribution
20210906 Fiesta Hermosa Locale_JPCordero-3933

carnival sponsor

Naming rights to Carnival | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on entry banner | Carnival signage and tickets | First right of refusal for 2026 | Swag distribution
Fiesta 2023 - Edited-21

carnival concert sponsor

Naming rights to Carnival Stage| Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Branded signage around stage (provided by sponsor) | Between set announcements

GARDEN SPONSORS

20210906-Fiesta-Hermosa-Locale_JPCordero-5037

garden concert sponsor

Naming rights to Garden Concert | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements
F-FIESTA-HERMOSA-LABORDAY-16

garden games sponsor

Naming rights to Garden Games | Listed sponsor: website, banners, promotion | Activation space 10x10 | Logo in games area | Opportunity to provide branded games, decor and signage
Acoustic Javaman Fiesta Hermosa Saturday 5-28-22 - LLP-87

garden acoustic stage sponsor

Naming rights to Garden Acoustic Stage | Listed sponsor: website, banners, promotion | Logo on stage | Brand signage around stage (provided by sponsor) | Between set announcements

LEVEL SPONSORS

FINAL-02

platino sponsor

Naming rights | TOP listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Pier Plaza)
F-FIESTA-DRONE-3

oro (gold) sponsor

Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 20x10 (Hermosa+Pier or Pier Plaza)
20210906-Fiesta-Hermosa-Locale_JPCordero-4032-scaled

plata (silver) sponsor

Listed sponsor: website, banners, promotion | Mentions from every music stage | Activation space 10x10 (Pier Ave or Beach Area)

SPONSORSHIP BENEFIT HIGHLIGHTS

Pre-Event Marketing

  • Logo/company name on event website linked to sponsor website

  • Promotion on Social Media Outlets Pre-Event (Facebook, Instagram, and more)

  • Logo/company name on print ads and press

Brand Delivery at Event

  • Naming rights

  • Branded & customized activations

  • Inclusion in Event Map (digital & print)

  • Promotion on Social Media Outlets During Event

  • Logo on Wayfinding Event Signage

Post-Event Marketing

  • Promotion on Social Media Outlets After Event

  • Company name listed on Press Release

  • Company logo with link to website on post event Thank You Email to all subscribers

Brand Activations

$10,000 - $500

Brand activations offer companies a powerful way to make a lasting impression at Fiesta, strategically positioned in high-traffic areas. These prime spots (see map below), are allocated on a first-come, first-served basis, with pricing reflecting location and expected visitor numbers.

We welcome innovative ideas and unique offerings not currently featured at Fiesta. Whether you're looking to showcase exclusive products or create custom brand experiences, we have flexible options to bring your vision to life.

Vendors

$3,000 - $460

Vendors are a critical part of Fiesta Hermosa and fill the event with great food, beverages and fantastic shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, or Food Fair. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

Nonprofits

We welcome nonprofits to participate in Fiesta Hermosa, the Chamber's signature fundraiser. As a nonprofit ourselves, we want to be sure our event benefits the whole community. Nonprofits may apply to participate during the open application period (closes April 15). Nonprofits have the option to receive funding if providing valuable volunteers and staffing at various parts of Fiesta. Details are included on the application.

Free speech applications are also open and can be completed by any qualifying organization. The free speech area is limited and typically goes to political and municipal organizations.

NOTE: Applications will come out in late February 2025.