Memorial Day Weekend | May 25-27
Makers Mercado, Food Fair, Garden, Carnival: 11am - 7pm
Beach Concert: 3pm - 9pm
Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend (data confirmed 123,000 at Fiesta 2023). At our Memorial Day event in 2022, several sponsors and brand activations were surprised at the return of the large crowds, exceeding expectations and breaking records for profit and exposure. Our newly expanded footprint allows for more participation by all.
Audience Profile
100,000-150,000 attendees
Families and Adults
Southern California Region
Upper Middle Class
Average spend over $200
How to Participate
$5,000 - 25,000
Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
BEACH CONCERT
- Naming rights ("Your Brand Beach Concert")
- First listed sponsor: website, banners, promotion
- Activation space on sand 10x10
- Logo on truss, side panels +
- Swag distribution
CARNIVAL
- Naming rights ("Your Brand Carnival")
- First listed sponsor: website, banners, promotion
- Activation space 20x20
- Logo on entry banner, Carnival signage and tickets
- First right of refusal for 2025
- Swag distribution
MAKERS MERCADO
- Naming rights ("Your Brand Mercado")
- Second listed sponsor: website, banners, promotion
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- Logo on all Market signage
- First right of refusal for 2025
- Swag, food or NA beverage distribution
GARDEN GAMES
- Naming rights ("Your Brand Garden Games")
- Second listed sponsor: website, banners, promotion
- Activation space 10x10
- Logo throughout games area
- First right of refusal for 2025
- Sponsor to provide some branded games
- Sponsor can provide additional decor and signage
GARDEN STAGE
- Naming rights ("Your Brand Garden Stage")
- Second listed sponsor: website, banners, promotion
- Activation space 10x10
- Large background logo on stage
- Brand signage around stage (provided by sponsor)
- First right of refusal for 2025
- Between set announcements
GARDEN ACOUSTIC STAGE
- Naming rights ("Your Brand Garden Stage")
- Second listed sponsor: website, banners, promotion
- Large background logo on stage
- Brand signage around stage (provided by sponsor)
- First right of refusal for 2025
- Between set announcements
PLATINO (platinum)
$50,000
- Naming rights ("Fiesta Hermosa brought to you by Your Brand")
- TOP listed sponsor: website, banners, promotion
- Logo placement everywhere Fiesta logo is placed
- Logo on all signage including street banners
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2025
- * Can be combined with Area Sponsorship for discount
ORO (gold)
$25,000
- "Presenting Sponsor" language
- First listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 20x20 (Hermosa+Pier or Pier Plaza)
- First right of refusal for 2025
- * Can be combined with Area Sponsorship for discount
PLATA (silver)
$5,000
- Second listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 10x10 (Pier Ave or Beach Area)
- First right of refusal for 2025
IN-KIND
varies
- Sponsor listing: website, banners, promotion
- Recognition to match value of items donated
- Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
- Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
Sponsor levels that indicate logo inclusion will be in marketing emails, social media posts, window posters (if signed up by 5/01/23), and printed sponsor assets.
$500 - 9,000
Brand Activations are an opportunity for a company to have a large physical presence at Fiesta in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
$800 - 3,000
Vendors are a critical part of Fiesta Hermosa and fill the event with great food, beverages and fantastic shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, or Food Fair. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
Nonprofits
We welcome nonprofits to participate in Fiesta Hermosa, the Chamber's signature fundraiser. As a nonprofit ourselves, we want to be sure our event benefits the whole community. Nonprofits may apply to participate during the open application period (closes April 15). Nonprofits have the option to receive funding if providing valuable volunteers and staffing at various parts of Fiesta. Details are included on the application.
Free speech applications are also open and can be completed by any qualifying organization. The free speech area is limited and typically goes to political and municipal organizations.
Fiesta Photos
