You're Invited
You're Invited
to be a part of Fiesta Hermosa
Memorial Day Weekend | May 24-26
Makers Mercado, Food Fair, Garden, Carnival: 11am - 7pm (Sat & Sun), 11am - 6pm (Mon)
Beach Concert: 3pm - 9pm (Sat, Sun & Mon)
Fiesta is on Memorial Day weekend and welcomes over 100,000 attendees over the course of the three-day weekend (data confirmed 118,000 at Fiesta 2024).
The festival's expansive layout allows for increased participation, creating a lively atmosphere that exceeds expectations in both attendance and engagement.
Audience Profile
100,000-150,000 attendees
Families and Adults
Southern California Region
Upper Middle Class
Average spend over $200

How to Participate
$25,000 - $5,000
Our treasured event thrives on the passion and support of forward-thinking sponsors. Sponsor an area, be a level sponsor, or help us with in-kind contributions. We offer sponsorship options designed to amplify your brand's visibility while making a meaningful community connection.
SPONSORSHIP BENEFIT HIGHLIGHTS
Pre-Event Marketing
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Logo/company name on event website linked to sponsor website
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Promotion on Social Media Outlets Pre-Event (Facebook, Instagram, and more)
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Logo/company name on print ads and press
Brand Delivery at Event
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Naming rights
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Branded & customized activations
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Inclusion in Event Map (digital & print)
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Promotion on Social Media Outlets During Event
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Logo on Wayfinding Event Signage
Post-Event Marketing
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Promotion on Social Media Outlets After Event
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Company name listed on Press Release
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Company logo with link to website on post event Thank You Email to all subscribers
$10,000 - $500
Brand activations offer companies a powerful way to make a lasting impression at Fiesta, strategically positioned in high-traffic areas. These prime spots (see map below), are allocated on a first-come, first-served basis, with pricing reflecting location and expected visitor numbers.
We welcome innovative ideas and unique offerings not currently featured at Fiesta. Whether you're looking to showcase exclusive products or create custom brand experiences, we have flexible options to bring your vision to life.
$3,000 - $460
Vendors are a critical part of Fiesta Hermosa and fill the event with great food, beverages and fantastic shopping and enjoyment for all attendees! You can be a vendor in the Makers Mercado, Carnival, or Food Fair. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
Nonprofits
We welcome nonprofits to participate in Fiesta Hermosa, the Chamber's signature fundraiser. As a nonprofit ourselves, we want to be sure our event benefits the whole community. Nonprofits may apply to participate during the open application period (closes April 15). Nonprofits have the option to receive funding if providing valuable volunteers and staffing at various parts of Fiesta. Details are included on the application.
Free speech applications are also open and can be completed by any qualifying organization. The free speech area is limited and typically goes to political and municipal organizations.
NOTE: Applications will come out in late February 2025.