Fiesta Hermosa is a treasured community event that welcomes Southern California residents each year to open the summer. Its footprint encompasses the entire downtown area of Hermosa Beach with many street closures. Average attendance is 125,000 people over the 3 days.

This year is our 53rd year. You can expect the same insane fun with five stages of music: Beach stage, Garden Stage, Garden Acoustic Stage, Java Man Stage and Carnival Stage. It will also feature a large Carnival for families with brand activations throughout the whole footprint for all to enjoy. Food and desserts will be ample whether dining at a local business or visiting the Food Fair and Dessert Depot. And of course we'll have over 250+ vendors in the streets for the shopping pleasure of all in attendance—we call it the Makers Mercado. Everything at Fiesta is open and free to enter for the public (except the Garden which has a $5 cover). The Garden will feature sponsored beverages as well as local tasty cocktails, beer and wine. Added this year is a new wine Garden between the Carnival and Makers Mercado.

Please check out around our website to learn more about our planned event and read the FAQ if you have questions.

If you're a vendor, sponsor or want to participate in some way, please email

 Please join our FIESTA INSIDERS email list to get all of the offers we will be distributing to guests as well as receive a survey to give us your feedback. We want to hear from YOU!

Thank you for your support. Fiesta Hermosa is a fundraiser for the Hermosa Chamber of Commerce which directly benefits local businesses in Hermosa and its members. When you spend money at Fiesta, you're helping keep our local business community thriving.