PRESS RELEASE - May 1, 2024

Media Contact:
Jessica Accamando - 310-753-3960

Fiesta Hermosa Returns to the South Bay with a Nightly Beach Concert, Carnival, Gardens and Outdoor Shopping

The Hermosa Beach Chamber of Commerce and Visitors Bureau bring back the 53+ year tradition of Fiesta Hermosa with some newly continued improvements to enhance the experience.

HERMOSA BEACH, CA (May 1, 2024) – The Hermosa Beach Chamber of Commerce and Visitors Bureau announces the return of Memorial Day Fiesta, sponsored by Kona Brewing, Saturday through Monday, May 25, 26 & 27

The Fiesta will take place throughout the entire downtown Hermosa Beach area from Pacific Coast Highway to the beach, and will feature family-friendly activities, live music, shopping booths, food and beverages, local retail and vendor promotions, and carnival rides and games. To accommodate all attendees, the event features remote, free shuttle parking. 

“Most exciting this year is the news of our Wine Garden addition near the Carnival,” says President/CEO Jessica Accamando. “Adults have even more ways to enjoy Fiesta and, most importantly, parents have a place to hang out while their kids enjoy the Carnival.”

Upper Pier Ave. will have street closures for the Fiesta between Bard and Monterey Blvd. To see a map of Fiesta Hermosa, go to 

  • The Carnival: Located on Upper Pier Avenue between Bard and Monterey Blvd. This year the carnival will have live music brought to you by South Bay Music Connection and Coast Music and will feature local young musicians. The carnival will again feature rides, games, exhibits from local nonprofits, and food and beverages. Hours are 11am to 7pm daily.  For more info: 
  • The Beach Concert sponsored by Kona Brewing and Chevron begins at 3pm on the beach. The stage will be just south of the Pier and the lineup includes Jimmy's Buffet, Petty Party, Rocket Man, and so much more! Go to for more info. 
  • The Garden (21+): The Garden will have a $5/day cover charge and will include a game area, beverages, and live music playing daily from 11am – 7pm. Garden main stage lineup includes the South Bay Jam, Safety Orange, Soul Shot, and more! Added this year is an acoustic stage brought to you by Saint Rocke and Sound Lab. Featured beverages include: The Brews Hall, Project Barley, Hermosa Brewing Co, Uncorked, The Hula Hula Room, Nosotros Tequila, and more! Added this year is an Acoustic Stage brought to you by Saint Rocke, Mic Drop Media, Hermosa Sound Lab, and Cultured Slice. Go to for more info.
  • The Makers Mercado Open from 11am – 7pm, the Makers Mercado will feature 250+ shopping vendors as well as brand activations and Shopfest pop-up market. See for more info.
  • Food Fair: Located on 11th Street just outside The Garden, guests can grab their food and shop, sit and enjoy, or take their food into the Garden. Open daily from 11am – 7pm. For more info:
  • Bicycle Corral sponsored by Hermosa Cyclery: Bicycle valet returns to the beach between 10th and 11th St. entrances. The Bicycle Corral is set up and managed by Hermosa Cyclery.
  • Java Man Stage: Located on the corner of Manhattan Ave. and Pier Ave., this coffee shop corner will be full of music all weekend long. See talent at

Additional activities: Sunset Vibes Silent Disco TBD (Sat), Comedy and Magic Club shows (Sat/Sun), a Memorial Day ceremony on the beach stage (Mon).

The Fiesta is free and open to the public.


About Fiesta Hermosa

For 53 years, Fiesta has been filling Hermosa’s streets with art, music, and fun. Fiesta de las Artes, as it was originally named, celebrated artisan culture and welcomed visitors from all around to the beach to shop and enjoy the art. For more than a decade, Fiesta has been known as Southern California’s largest beachside arts and craft festival. But we in Hermosa like to think of Fiesta simply as a treasured tradition.

About the Hermosa Beach Chamber of Commerce and Visitors Bureau

The Hermosa Beach Chamber of Commerce and Visitors Bureau in unlike any other Chamber. Coming out of the pandemic, our member base is quickly growing because we actively promote, support, and advocate for our business community. Hermosa's unique makeup of mostly small business puts our focus on building community and giving a voice to every member—large and small. We provide resources, events, and tools to help our members succeed. Find us at and join in the movement.