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Join us at the beach

September 4 - 6, 2021

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Fiesta Hermosa is modified!

There are no vendor booths spread out throughout downtown Hermosa. Please read further about the Areas and learn about our gated area, the shops along Pier Avenue, and the Arts Festival.

Fiesta Hermosa Locale is this weekend! Don't forget to prepare for your visit!

See below for the Fiesta Hermosa Locale schedule.

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TIMES
6:00pm - 10:00pm The GardenNote: Your Weekend Ticket DOES NOT include the Locale 90254 Friday Night event.
6:00pm - 6:45pm The Sister Knot @ The Garden
6:45pm - 7:00pm Award Ceremony @ The Garden
7:00pm - 7:45pm Sentry Dogs @ The Garden
7:45pm - 8:00pm Award Ceremony @ The Garden
8:00pm - 8:45pm Barley @ The Garden
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TIMES
10:00am - 10:00pm Retailers (hours vary) @ The Sidewalk
10:00am - 5:00pm Fine Arts Festival @ The Lawn
10:00am - 6:00pm LACFD Demonstration @ Pier Plaza
11:00am - 11:00pm Shuttle Buses (click for details)
11:30am - 10:30pm Bicycle Corral @ South of the Pier
12:00pm - 4:00pm Vaccine Clinic @ Pier Plaza
12:00pm - 10:00pm The Garden
12:30pm - 1:15pm Jodi Siegel @ The Garden
1:30pm - 3:15pm Mod Squad @ The Garden
3:30pm - 4:15pm Alyssa Barron @ The Garden
4:30pm - 5:15pm Urgent-LA @ The Garden
5:30pm - 7:15pm Bill Higgins @ The Garden
7:30pm - 9:45pm Mitch Perry Group @ The Garden
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TIMES
10:00am - 10:00pm Retailers (hours vary) @ The Sidewalk
10:00am - 5:00pm Fine Arts Festival @ The Lawn
10:00am - 6:00pm LACFD Demonstration @ Pier Plaza
11:00am - 11:00pm Shuttle Buses (click for details)
11:30am - 10:30pm Bicycle Corral @ South of the Pier
12:00pm - 10:00pm The Garden
12:30pm - 1:15pm Devitt Feeley @ The Garden
1:30pm - 3:15pm Tres Hombres @ The Garden
3:30pm - 4:15pm Barclay Roach @ The Garden
4:30pm - 6:15pm Jimmy Z and Z Tribe @ The Garden
6:30pm - 7:15pm AJ Lion @ The Garden
7:30pm - 9:45pm Cubensis @ The Garden
FIESTA_monday
TIMES
10:00am - 10:00pm Retailers (hours vary) @ The Sidewalk
10:00am - 5:00pm Fine Arts Festival @ The Lawn
11:00am - 11:00pm Shuttle Buses (click for details)
11:30am - 8:30pm Bicycle Corral @ South of the Pier
12:00pm - 8:00pm The Garden
12:30pm - 2:15pm Hit Me 90s @ The Garden
2:30pm - 3:15pm Zeal Levin @ The Garden
3:30pm - 5:15pm Red Hot Tribute @ The Garden
5:30pm - 6:15pm Jack Tracy @ The Garden
6:30pm - 7:45pm Peace Frog @ The Garden

The experience of Fiesta Hermosa Locale can be broken into three areas. We hope you come and enjoy all three areas. Only the Garden requires tickets.

LAWN

Arts Festival presented by the Arts Group of Hermosa Beach

SIDEWALK

Sales and promos by retailers, restaurants & nonprofits

GARDEN

Two music stages (main & acoustic)
Ferris wheel, carousel and games
Local breweries and local food
Unique experiential booths

How and why Fiesta is different this year

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Because our attendance in past years has been so large (150k per weekend), the only way to safely produce Fiesta for this coming September was to provide a plan that controlled capacity. For this reason, some parts of Fiesta will be gated and ticketed and other parts had to be eliminated altogether due to the nature of crowding and location.

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We will not have the normal street closures with booths in the street as you’re used to, BUT we will have a full Fine Arts Festival presented by the Arts Group of Hermosa Beach on the Lawn. Many of your favorite vendors will be included there. We’ll also have some sponsored vendors inside the Garden. And all of our Chamber businesses have the opportunity to display on the Sidewalk.

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The focus of this Fiesta is on supporting our local businesses. For this reason, you’ll see a lot of participation and inclusion of local Hermosa establishments. We did this on purpose. We hope community members, business owners, and visitors all enjoy supporting our Hermosa community coming out of the pandemic.

To get on the FIESTA INSIDER email list, text FIESTA to 33777

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Sign up to become a fine arts vendor

Previous booth vendors contact us here