Makers Mercado Vendors
Welcome to Fiesta Hermosa—Labor Day Weekend, Saturday, Sept 5 through Monday, Sept 7, 2026. We’re excited to have you join the Makers Mercado for a weekend of sunshine, shopping, and just the right amount of organized chaos.
If you want the full festival scoop (music, food, entertainment, and a few surprises), visit fiestahermosa.net
This page is your go-to guide from now through event weekend. Read it, bookmark it, maybe even dream about it. Questions? Reach out to Kim at Kim@KimRugglesEvents.com.
Keep an eye on your inbox as well; we’ll be sending out updates faster than you can say “Taco Tuesday.” Let’s make this Fiesta Hermosa a weekend to remember!
Current News & Updates
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Labor Day weekend is approximately one-third the size of Memorial Day weekend. Translation: more compact, easier to navigate, and back to the pre-2020 layout (with a few smart tweaks).
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Jury updates:
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Decisions for Jewelry, Clothing, Home, Prepackaged Food, Accessories and Food Vendors will be sent Tuesday, July 21.
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Art, Body & Health, and Other categories will follow later this week.
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Thanks for your patience—we promise it’s worth the wait.
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General Info
Day of Event Contact Info
Kim Ruggles
Event Producer
kim@kimrugglesevents.com
(310) 529-4258
Michelle Crispin
President, Hermosa Beach Chamber
president@hbchamber.net
Weekend Schedule
Saturday, September 5 - Monday, September 7, 2026
The Garden*
Sat & Sun: 12 - 7pm
Monday: 12 - 6:30pm
Food Fair
(Food Court)
Sat & Sun: 11am - 7pm
Monday: 11am - 6pm
Makers Mercado
(Art & Retail Booth Vendors)
Sat & Sun: 11am - 7pm
Monday: 11am - 6pm
Mini Carnival
Sat & Sun: 11am - 7pm
Mon: 11am - 6pm
*The Garden (Sat & Sun) beverage ticket sales end at 6:00pm, last pour at 6:30pm, (Mon) beverage ticket sales end at 5:00pm, last pour at 5:30pm
Site Layout
Click on the below button for the pdf version of the site layout.
Important: Open the PDF in Adobe Reader (not your browser) or it will look like a Monet painting.
Note: The 100s row is on an incline—plan accordingly.
Preparing for Fiesta
Stand Out in the Booth Crowd: Tips for a Show-Stopping Display
Your booth is your storefront. In a sea of tents, make yours the one people stop at instead of walking past while texting.
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Keep it clean and intentional. Less clutter = more sales.
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Think vertical. Use height, shelves, and levels to catch the eye.
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Add personality. Make it feel like a mini shop, not a folding table.
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Practice your setup ahead of time so you’re not building IKEA-level puzzles at 10:30 AM.
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Prepare for wind. This is the beach—secure everything like it’s auditioning for a survival show.
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Bring business cards and meet your neighbors. Collaborations (and good stories) start here.
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Bonus tip: Take a photo of your setup and ask AI how to improve it. Surprisingly useful.
Art, Craft, and Retail Vendor Booths: Load-In Shenanigans
What to Bring
We provide the space. You bring the magic.
- Tent:
- 10x10 or 20x10 booths: bring a 10x10 tent
- 7x7 booths: umbrella or small (6x6) tent
- Tables and chairs
- Display materials and signage
- Weights (non-negotiable)
- Your products
Load-In Basics (Saturday Morning)
- Booth locations are marked with chalk on the street.
- Staff will direct you—please follow their lead to avoid gridlock.
- Unload quickly, move your car, then set up.
- All vehicles must be off-site by 10:15 AM.
Arrive after ~10:00 AM? You’ll be hand-trucking your setup in from outside the footprint.
Bring dollies. Seriously. Dollies.
Getting to Fiesta
Location & Directions
There are two vibrant areas in downtown Hermosa Beach that will be buzzing with activities:
- Pier Ave. & Hermosa Ave.: This spot will feature Art, Craft & Retail Booth Vendors—perfect for those who appreciate handmade goodies and unique finds.
- 11th Street & Lot A: Welcome to the Food Fair, The Garden, and the Garden Stage! Bring your appetite because there will be plenty to munch on while you enjoy live music.
Need directions? Just click on the link above and add your starting point—easy peasy!
Once booth assignments are finalized, you’ll receive an email with your booth number and details about where to enter the event site.
Load-In/Load-Out & Guidelines
We’ll have event staff stationed at two major intersections during load-in on Saturday morning and load-out on Monday night. Here’s where to find them:
- 13th St/Hermosa Ave: Near the parking structure intersection.
- Pier Ave./Hermosa Ave: Near the clock tower and info booth—perfect for those who might lose track of time.
Your booth number and width will be marked on the street with sidewalk chalk (yes, the same stuff you used as a kid). If you’re having trouble finding your space, just look for an event staff member or ask one of our friendly veteran vendors—they're like local sages!
When unloading your merchandise, please place your items in your booth space—not in the street or on the sidewalk. Once you’ve unloaded, kindly move your vehicle to the offsite vendor parking lot and hop on the shuttle back to the event space. We want to avoid long lines of vehicles waiting to unload, which can be more chaotic than a cat in a room full of rocking chairs. All vehicles must be cleared from the venue by 10:15 AM.
If you arrive at or after 9:55/10:00am you will NOT be allowed to drive your vehicle onto the venue. You will have to hand truck your goods into the event space from the perimeter of Fiesta Hermosa.
Vendor Parking Info
Vendor Parking Lot: We have a reserved parking lot at Mira Costa High School (1401 Artesia Blvd., Manhattan Beach, CA 90266) in the Student Parking Lot. It's the big parking lot you see from Artesia Blvd., but you enter from South Peck Drive.
Shuttle System
A shuttle will whisk vendors from the lot back to the event site without needing a voucher. The shuttle runs each morning from 6:30 AM - 11:30 AM all three days. The evening shuttle runs 6:00 PM - 9:00 PM on Saturday and Sunday, and 5:00 PM - 8:00 PM on Monday.
Staff Arriving After 11am? If your staff arrives after 11am, tell them to park at the attendee parking lot at Northrup Grumman (1753 33rd Street, Manhattan Beach CA 90266). It is Building M5 facing Aviation Blvd., just north of Marine Ave. Shuttles will be picking up and dropping off all day from this parking lot.
- Shuttle Stop: Hermosa Ave & 10th St. near Comedy & Magic Club
We’re working hard with the shuttle company to ensure timely pickups so you won’t be left waiting longer than necessary—unless you enjoy people-watching!
Important Note: OVERNIGHT PARKING IS NOT PERMITTED! So please plan accordingly unless you want to camp out under the stars (not recommended).
Load-in & Load-out Info
Please note there are THREE different entrances for vendor booths coming from different directions at different times.
- Hermosa North (Rows 600, 700, 800, 900) - enter & exit from 13th Street and Hermosa Ave.
- Hermosa South (Rows 200, 300, 400, 500)- enter & exit from 10th Street and Hermosa Ave.
- Pier Ave. (Rows 100)- Entrance from Pier Ave. heading west from Pacific Coast Hwy. Your best exit is 14th Street and Hermosa Ave. or Pier Ave. & Monterrey Blvd.
- Food Fair & The Garden - enter & exit from Beach Drive (an alleyway) and turn on to 11th Street. This load-in is on Friday (the ONLY load-in on Friday, no other vendor can set-up at this time as the other streets will NOT be closed to traffic).
IMPORTANT NOTE: We want the uhauls and trailers to enter first at 6am so they can unload and get out to make way for the smaller vehicles arriving as early as 7am. ALL vehicles must be off the property by 10:15am, anyone coming after will have to hand truck their items from outside the event space.
During the Event
Rules During the Event
Welcome to the event! We’re thrilled to have you here, but before we dive into the fun, let’s cover some important rules. Think of them as our version of “The Ten Commandments” — just with fewer tablets and more tents!
Booth Space Shenanigans
- Size Matters: Vendors MUST stick to their purchased booth size — whether it’s 7ft. x 7ft., 10ft. x 10ft., or 20ft. x 10ft. ABSOLUTELY NO pushing out from your booth space, especially the fire lane area! We had problems with this on Memorial Day weekend and will be cracking down big-time for Labor Day weekend. Remember: NO EXCEPTIONS! If you don’t comply, we’ll have to escort you out faster than you can say “refund.”
Timing is Everything
- Be On Time: Vendors must occupy their booths all three days from 11:00 AM - 7:00 PM. No late arrivals or early exits — we’re not running a pop-up shop here!
- Setup Deadline: All booths need to be set up and cars off the venue by 10:15 AM each day. Miss that time? You might as well wave goodbye to your space (and your refund).
Conduct and Compliance
- Keep It Classy: The Chamber reserves the right to remove any vendor for improper conduct. This includes verbal altercations (keep it civil, folks), displaying inappropriate merchandise (family-friendly, please!), or selling items that weren’t approved.
- No Drop-ins Allowed: Sharing is caring, but not when it comes to your booth! No secondary vendors without prior approval. If you do, both of you will need to pack up and leave without a refund — and nobody wants that!
Crowd Control
- Stay in Your Lane: All booth activities must stay within your assigned space. Overflowing into neighboring displays OR pushing booth forward blocking view of your neighbor is a big no-no. Let’s keep things orderly!
- No Drop-in Vendors. Vendors and/or merchants are strictly prohibited from allowing a secondary vendor to sell goods from their assigned space (unless approved by event management prior to event). In the event the vendor does not comply, both vendor and secondary vendor will be required to vacate the entire space without refund.
Helpful Tips for the Event
- Portable Potty Locations: Check out this Google Map for where those portable bathrooms are located — because nature calls!
- Dress for Success: You’ll be outside in sunny Hermosa Beach, so dress accordingly and don’t forget the sunscreen! We want you glowing, not roasting.
- Stay Connected: Hermosa Beach has decent cellular service but limited Wi-Fi. Bring a backup plan for communication — carrier pigeons are optional.
- Meet & Greet: With over 20,000 attendees each day, this is your chance to shine! Network with fellow vendors; who knows what amazing collaborations could sprout?
Closing Up Saturday & Sunday Night
- We have roaming security overnight. If you want to keep your setup intact, we suggest covering your products or removing valuables. WE HIGHLY SUGGEST: covering up your product with either side walls all the way around your booth OR covering your tables with tarps (secure the tarp to table legs) OR pulling out the valuable items and leaving the structure, tables, shelving, etc. in tact. The most important thing is to do what makes you feel comfortable about your product's safety and is best for your company.
- Brand Activations on Pier Plaza must break down each night. This is a requirement by the police dept.
- Car Entry: Once the crowd clears out, we’ll let cars in for loading. Patience is key; think of it as an impromptu game of musical chairs.
- Sandbag Shenanigans: If you’re using sandbags for weight, please don’t dump them in garbage cans. Our staff will show you where they go — think of them as sandbag sommeliers!
- Bring Your Dollies! Have we said this already? Dollies Are Your Friends, they’re great for moving heavy items. Trust us; your back will thank you later.
- Clean Up Crew: Please dispose of trash in the nearest containers and break down boxes. We love volunteers, but we don’t want them cleaning up after you like it’s a toddler’s birthday party!
Breakdown at the End of the Event
- Car Entry. When the event ends, and the vast majority of attendees are clear of the street, we will do our best to allow cars to enter for loading.
- Sand Bags. If you are using sand bags to weigh down your tent and items DO NOT dump the sand in garbage cans. Our event staff will show you the designated drop for sand bags.
- Bring Your Dollies. At the end of the day, dollies are VERY helpful to move heavy items for a distance.
- Trash. Please put your trash in containers nearest your booth. All vendors are responsible for ensuring that all trash is removed from table space, and boxes are broken down. DO NOT LEAVE TRASH for event staff and volunteers to handle.
- Take your time to make sure that you do not forget anything, break anything, or injure yourself during tear down. We are not responsible for items left behind.
- Restocking each morning? Vehicles can come onto the event site no earlier than 6am Sunday and Monday mornings.
Security
- Except for booths on Pier Plaza, vendor booths/displays do not have to be taken down and removed at the end of the day Saturday and Sunday.
- Vendors must secure displays of the booths and remove valuable items when the show closes on Saturday and Sunday evenings.
- 24-hour security is provided for this event. After 8:00 PM there are roaming security guards monitoring the venue.
- Vendor Property: While we provide overnight security, vendor property is left at your own risk. So if you’ve got valuables, consider taking them home for the night! The Chamber assumes no liability for lost, stolen or damaged property. It is highly recommended to remove your valuables at night.
Load Out
- Best Exit Locations. The best exit locations will be dependent on the direction your car is facing. But you have three options: Hermosa Ave & 14th Street, Hermosa Ave. & 10th Street and Pier Ave. right in front of the Chamber offices. Event staff and volunteers will be available to help direct cars safely but Pier Ave will be busier than a bee on a flower farm.
- Before you leave, do one last spot check to ensure nothing was left behind. The Hermosa Beach Chamber isn’t responsible for lost items — so double-check like it’s a scavenger hunt!
- Deadline to Exit. We need all vendors to complete tear down by 9pm so we can reopen the streets by 10pm.
Media Resources
Fiesta Hermosa and participating vendors are promoted in multiple formats to enhance the event and elevate your visibility.
Should you want some artwork for the event to post on social, visit our Press Webpage (this page will have updated 2026 graphics)
Social Media
We are promoting the event & your company through Facebook and Instagram. We would greatly appreciate reposts & reshares to help spread the word. Please tag our three social accounts on all posts
@fiestahermosabeach | @hermosachamber | @trulyhermosa
Again, thank you for your participation in the Hermosa Beach Chamber’s Annual Fiesta Hermosa. We look forward to working with you to create an exceptional event.